Consistency is the key to the success and sustainability of a business. Consistency itself is something that is fixed, does not change. Consistency is no less important than management and marketing. Consistency is one of the things that is difficult to be held fast by a business, especially businesses engaged in culinary.
For the success and sustainability of a business engaged in the culinary field, consistency in taste is very important to note. In addition to taste, service also should not be ignored. Consumers expect the taste and service they receive to be consistent. If you keep changing what is being sold or offered, people will wonder if there is something wrong with the old, or they may feel upset because they like the taste or the previous service. Consumers are more concerned about the consistency of taste and service than about the latest business strategies.
Consumers will return when they believe that they will have a consistent experience every time they come to your place. The strength of customer loyalty is directly proportional to the trust they feel about how well we maintain consistency. Some benefits in implementing consistency, namely:
1. Create accountability – Consistently setting aside regular time to discuss the progress of a business not only to get the latest information but will also motivate employees to have tasks related to running a business.
2. Build a reputation – If we apply consistency in business, reputation can automatically be built up and increasingly recognized by the public.
3. Make a business-relevant – after a reputation is built for applying consistency, it can make our business relevant in the eyes of consumers.
4. Consistent leaders – As a leader, being a consistent person is also important because employees will see you as an example. Consistent in leadership will encourage staff to do the same and follow in your footsteps.
In any endeavor, consumers expect the same standard. Businesses must be consistent in their behavior and attitudes. This provides a good example for employees and alleviates consumer concerns. So why is consistency really important for a business? Because consistency builds trust in your business. When you consistently talk to people who work in your place, you not only build relationships with them, you also build trust. Likewise with building trust with consumers.
Standards, policies, procedures, processes, practices, and systems are implemented as a means to apply the specific performance and experience expected by consumers. If the employee fails to follow this, it is impossible to guarantee that the results will be consistent. A consistent assertion of the procedures and processes implemented is the key to consistent service.
In a highly competitive business environment, meeting consumer expectations is not enough. Being average is no longer a choice, a successful business strives to not only fulfill but to exceed the needs and expectations of consumers. Nothing impresses the consumer more than an employee who goes, “above and beyond the call of duty” to ensure customer satisfaction is achieved.
When your business exceeds consumer expectations, you create consumers who spend more money, buy more often and help you get more customers by sharing their experiences. Running a business consistently is one of the best strategies for maintaining customer loyalty.